Our Team

Joe Neuman

CEO, The Concord Group

Joe has amassed a rich knowledge of finance and healthcare, starting his career trajectory in the Real Estate industry as an Asset Manager at The Multi Group of Companies/Real Estate & Investment Banking in NYC. In 2010, he joined Epic Healthcare Management, a leading healthcare group that owns over 1400 beds in four states. Epic revolutionized the face of healthcare by leaving the stereotypical nursing home model behind and transforming their healthcare centers into luxury rehab hotels – with Joe playing an integral role in ensuring this new standard of care. In 2012, Joe joined Comprehensive Reimbursement Services (CRS) as Director of Operations – helping to develop clinical systems for nursing homes that improve efficiency, accuracy and maintain the integrity of the Medicare & Medicaid programs. Following Zimmet’s acquisition of the CRS, Joe moved on to Paragon Healthcare Group, LLC, a dedicated company that acquires Skilled Nursing Facilities and provides oversight and management of its Long Term Care Facilities and Physical Rehabilitation Centers. As part of Paragon’s corporate regional team, Joe helped grow the company, acquiring an additional 11 skilled nursing facilities in the state of Texas and one skilled nursing facility in the state of Minnesota. Intent on channeling his broad expertise to provide the public with the highest-quality continuum of compassionate care, Joe teamed up with Oscar Rosenberg in July 2014 to establish Concord Healthcare Group.

Oscar Rosenberg

President, The Concord Group

A long-time resident of Texas, Oscar boasts more than two decades of entrepreneurial success. After graduating from the University of Maryland Baltimore County with a Business Degree in 1990, Oscar cut his teeth in business in the Dallas family firm – Arrow Industries, Inc., a private label manufacturing company with an expansive customer base that included all national major grocery chains. Subsequent to the sale of Arrow Industries to ConAgra Foods in 1992, Oscar remained with ConAgra for 2 years and exited to start his own company known as Lone Star Beverage in 1994. For close to 15 years, Lone Star Beverage was a leading manufacturer of private label carbonated beverages in the state of Texas. Drawing on his keen business sense and building on his achievements in the food industry, Oscar turned his eye to the Healthcare arena in 2010. He slowly invested in Skilled Nursing and Assisted Living facilities as a passive owner, amassing a portfolio of 20 facilities in a period of four years. In 2011, Oscar became the managing member of Palo Duro Nursing Home, a 66 bed Medicare, Medicaid and Private Pay Facility, directly overseeing all operations and dramatically increasing the census and profits. In July of 2014, Oscar partnered with Joe Neuman to form Concord Healthcare Group, creating a model in healthcare to deliver the highest standard of care and values in the nursing home industry.

Brad Dorer

Chief Operating Officer

Brad has amassed a vast knowledge of proven performance in over 30 years in long term care care. He started with a ground up approach in the field and worked from facility based assignments to Administrator, Regional Director of Operations for Skilled Healthcare, Advanced Healthcare and Senior Care. Most recently Brad has served as a Divisional Director of Operations for Preferred Care in multiple states. He has been extremely successful in team building, profitability and organization of complex systems. Brad holds a Bachelor of Science of Health Professions Degree with a major study in Longterm Care from Texas State University.

Chaim Rosenberg

Vice President of Purchasing

In his position of Vice President of Purchasing Chaim ensures that Concord is at the forefront when it comes to transforming our sites into state-of-the-art healthcare facilities, outfitting them with the most modern rehabilitation equipment and providing technological and energy efficient solutions to the daily operations of our sites. As an experienced operations and logistics manager, with a strong background in the healthcare industry, Chaim interfaces closely with the management staff at each our facilities, bolstering and enhancing the delivery of family-oriented care with crucial resources and support.  He brings to Concord substantial experience managing large purchasing budgets, and interfacing with hundreds of vendors, as well as his proven record of reducing costs while sustaining quality. Chaim’s broad achievements greatly contribute to upholding our leading-edge position as providers of excellence in healthcare services.

Mary Goodin, RN

Vice President of Clinical Services

Mary brings to Concord Healthcare Group more than 20 years of professional nursing experience. Her broad expertise encompasses Critical Care Nursing, Geriatric Care, Staff Development, Quality Assurance, Clinical Oversight and Survey Preparedness, and she is always seeking creative ways to foster a dynamic learning environment and to promote high quality patient care. In her previous role as Director of Nurses at Regent Care Healthcare, Mary directed all nursing services in this 175-bed facility – facilitating a stronger team approach in managing resident care, assisting MDS nurses in maximizing RUG levels and assuring no nursing deficiencies in a full book survey. Previous employment included positions at Diversicare Healthcare Services, Sears Methodist Retirement System, Sundance Inn Health Center, Skilled Healthcare LLC and Phoenix Home Health. Mary is a graduate of Medicine Hat College, School of Nursing, Medicine Hat in Alberta, Canada. Past professional affiliations include the Nurse Peer Council for Leading Age Texas and the Nurse Council for the Texas Healthcare Association.

Mary L. Rayl, RN, BSN, MBA

Regional Director of Operations

Possessing a track record of effectively achieving top line goals, positively impacting bottom line goals, and increasing the census, Mary’s operations and clinical skills, and proven leadership have propelled her to achieve best Quality Outcomes, while meeting and exceeding State and Federal Guidelines. A proud member of the Heart of Texas Long Term Care Association, Mary holds a Master of Business Administration from American Intercontinental University, a Bachelor of Science Nursing Degree from University of the State of New York, and an Associates Degree Nursing – Regents College.


Chris Boening

Regional Vice President

Chris grew up in the small coastal town of Edna, Tx and attended Texas A&M University. After graduating he began his career in Long Term Care in 2002. Initially working in reimbursement/collections, he quickly obtained his administrators license and worked for the next 8 years in different markets across the state. During the time he honed his team building and operational tools to become a top producer for several companies. In 2012 he became a regional director of operations responsible for the overall operations of 15 skilled nursing facilities. Chris brings with him a deep understanding of the financial and operational challenges the industry faces, along with the tools to be successful in that endeavor.

Joshua Craven

Regional Director of Operations

Joshua brings with him a wealth of experience along with a keen sense of humor. Joining The Concord Group in 2015 soon after its inception, Joshua relocated to Texas from his previous position in a 265-bed, deficiency free facility in NJ. Joshua was responsible for the daily operations, human resources and safety compliance. His strong background in finance leads those in his care to budget wisely and strategically. Developing positive relationships across the board and within each facility is of paramount importance to him. Creating a healthy and productive work environment, enriches the lives or those entrusted in Concords’ care and raises the standard in healthcare.

Sherman V. Qualls

Vice President Plant Operations

Sherman comes to Concord Healthcare Group with over 25+ plus years in facility operations management (Private, Public and State Government), with the last six years being spent with Cantex Continuing Care Network. As their Regional Director of Plant Operations, Sherman oversaw over 30+ properties, which included long term and skilled nursing facilities care, home health, hospice, corporate and pharmacy facilities throughout Texas.

Sherman's commitment to excellence and success included: delivering hands-on customer service to Cantex executive corporate management and staff, LTC/SNF leadership and staff, establishing relationships with regional TDADs Regional LSC Surveyor teams, local government municipalities and service vendors. Sherman's commitment to excellence was centered around leading by example, as well as presentation of a proactive LSC compliance model which resulted in numerous zero deficiency LSC surveys. Sherman operates under three basic principles: common sense, best practice and regulatory guidance.

Sherman received his Bachelors of Science in Management from Le Tourneau University, is a dedicated Christian, committed husband of 35 years and father of one wonderful and special daughter.

Bonnie Winston

Regional Director of Marketing

Bonnie Winston brings over 20 years of Healthcare experience to Concord Healthcare Group. She attained her degree in Respiratory Therapy from Southwest Texas State University (now Texas State University) and worked as a Respiratory Therapist for 10 years, eventually transitioned into Healthcare Marketing. She has been a Regional Marketer since 2010, working for Preferred Care, Trisun and HMG Healthcare Services. Bonnie believes in top notch customer service, and excels at analyzing and working on plans that improve the care of the geriatric population. She prides herself in dedicating her career to improving the quality of care for our seniors.

Karin Falkinburg

Executive Assistant

Karin's position as Executive Assistant involves interfacing with third party telecommunications and vendors, and working closely with all the facilities and staff in the Concord Healthcare Group. Karin’s previous position with Student Transportation, Inc. as Executive Assistant to the Chairman & CEO, sharpened her extensive management skills. Her experience in a fast-paced environment has proven her strong interpersonal and communication abilities in handling multiple tasks efficiently and accurately. Karin's many years of experience as Executive Assistant has made her a valuable asset and integral to the smooth functioning of our facilities.

Eric McDougle

Regional Human Resources Director

Eric has been in the health care industry for 30 years including two decades in long term care as a Human Resources Manager for HCR-Manor Care, and 5 years as a Regional People Strategy Manger for Senior Care Centers. During his time in LTC, he has gained extensive knowledge in state and federal regulations as well as employment law. Eric understands the importance of retaining employees because they are a company’s most important asset. By retaining staff, the company not only increases quality of care, it also helps residents to see the same face each day.
Eric holds a Bachelor of Business Administration degree from Midwestern State University.

Joel Whitehouse

Director of Human Resources

An accomplished Human Resources professional, Joel’s keen understanding of Federal and State employment legislation ensures that Concord Healthcare Group operates in full compliance at all times. His broad experience conducting internal audits, implementing policies and procedures to increase personnel performance, and extensive knowledge of the metrics to track it, are key to Concord’s signature excellence in the provision of healthcare. Joel holds a Master of Science – Accounting degree from Farleigh Dickinson University.


Rebecca Herrera

Talent Acquisition Specialist

Rebecca has over 14 years experience as an Executive Recruiter, with the last seven years focused on Texas based healthcare clients and candidates. As Talent Acquisition Specialist, Rebecca is partnering with our Human Resource team to lead all of our recruitment efforts including identifying candidates, interviewing, negotiating and on-boarding. She has built an outstanding reputation throughout the healthcare industry and has a proven track record of matching the most qualified candidates to ensure success for the candidate and growth for the company.

Jill Peugh, RN, DNS-CT, RAC-CT

VP of Reimbursement

Jill was raised in the long-term geriatric care world. From pushing residents to activities as a child, to eventually providing care as a nurse on the floor; raised by a mother who was a facility administrator, and later with a mother-in-law who was a Director of Nursing, she obtained her first taste of the MDS world in 1996. Currently with 20 years of long-term care experience with emphasis in reimbursement and the MDS process, Jill has gained a wealth of knowledge by pulling from and utilizing all the resources available to her, with a strong dedication to ensure quality of care and maximization of reimbursement.
Since 2002, Jill has been in a regional reimbursement role overseeing as many as 18 facilities at one time with periods across multiple states. Prior to joining Concord, she worked for Preferred Care for nearly 10 years. Jill is committed to enhancing compliance and improving revenue through diligent management of the RAI/PPS process. With her keen sense for the growth and importance of the entire team, Jill is sharing her years of experience to promote positive and successful outcomes.

Chaya Gereidi

Credentialing Specialist

Chaya’s ample knowledge of medical credentialing and re-credentialing, as well as the privilege process for all providers and clinical employees involved in patient care, ensures that the clinical staff in Concord Healthcare Group is appropriately credentialed according to Federal and State and DEA regulations. Adept in the complex appointing and privilege processes that the various hospitals and health plans demand, Chaya has immersed herself in developing and maintaining credentialing systems and data bases that are both efficient and user-friendly. In her capacity of Credentialing Specialist, Chaya continuously interacts with the clinical staff across Concord’s Healthcare Residences and Hospitals ensuring vital credentialing processes take place with precision and on a timely manner, thus contributing to uphold Concord’s unsurpassed standard of care.

Shelly McBride

Director of Business Office Managers

Shelly has come to Concord with over 26 years of Long Term Care business experience and knowledge. Starting at the facility level as a Business Manager, Shelly was responsible for over-seeing accounts payable, receivables, and trust accounts. Shelly quickly moved on to be a Medicare Specialty Consultant and then progressed to Business Office Consultant. Earlier positions included BHB and associates, 2MC, Beverly Enterprises, CCS, SLP, CLC, Bonner Place and for the last 13 years she was with Creative Solutions. Shelly has always enjoyed working with the elderly and has a strong passion for training office managers to be the best in their field.